“We’re actively strengthening our manufacturers”, Claudio Tenan, Euroitalia

Premium Magnificence Information – How did Euroitalia steadily discover its personal place on the fragrance market?

Claudio Tenan – It began from a really exact imaginative and prescient of our President Giovanni Sgariboldi: deliver the standard and magnificence of Italian trend into the fragrance trade. Since then, this imaginative and prescient has remained on the core of our company tradition. As quickly because the early Nineteen Eighties, he began to method fast-growing designers like Enrico Coveri. Then, in 1988, we signed our first main worldwide contract with Moschino. That’s when all of it went quicker.

Premium Magnificence Information – How is your model portfolio structured in the present day?

Claudio Tenan – Now we have a mix of owned and licensed manufacturers. Our largest license is Versace, a number one international fragrance model ranked seventh within the US in 2025, sixth in China, and within the high 10 within the UK, Germany, Italy, the Center East, and all the important thing markets in South America, together with Mexico. We’re additionally creating the Michael Kors, Dsquared, Missoni, and Brunello Cucinelli licensed manufacturers within the ultra-luxury section. Relating to our owned manufacturers, we’ve taken full possession of Moschino Parfums, and notably Atkinsons, a home established in 1799 which we acquired 5 years in the past. It disappeared from the French market in 1939, after which got here again with Euroitalia. We even have a make-up model, Naj Oleari Make-up.

Premium Magnificence Information – Was buying Atkinsons pushed by a selected curiosity in area of interest perfumes?

Claudio Tenan – This section has boomed over the previous few years, and we had foreseen it. Euroitalia wanted an owned area of interest model, and Atkinsons completely matched this objective with an genuine story, robust olfactory heritage, and an actual potential for redeployment. As for Versace, we additionally developed a really high-end line, L’Atelier Versace, with few factors of sale the world over and costs at 345 euros for a bottle. Then, we’ve Brunello Cucinelli, identified for its extremely selective method to trend, which naturally requires an equal positioning in perfumes. These three traces generated excellent progress currently.

Premium Magnificence Information – What does your fragrance subcontracting enterprise cowl?

Claudio Tenan – We offer a full service, from fragrance design in collaboration with our purchasers to distribution all around the globe. Growth is carried out in partnership with manufacturers, however the entire subcontracting and manufacturing half is dealt with by Euroitalia. All merchandise are made in Italy.

We purchase the elements from our suppliers, then our industrial companions perform the meeting within the area of Milan, and the completed product is transported to our logistics heart from which we handle distribution to 145 nations. It’s a extremely built-in group, so we are able to management high quality from finish to finish.

Premium Magnificence Information – Do you primarily work in export?

Claudio Tenan – Completely: a serious a part of our revenues (96%) is achieved exterior Italy. Now we have direct subsidiaries in probably the most strategic markets. The most important is in NYC, and we’re additionally instantly current within the UK, Germany, Italy, Spain, Switzerland, and Austria. Within the different markets, we work with unique specialised retailers. Journey retail is instantly managed by Euroitalia. And to guide the entire enterprise, we depend on regional workplaces in Seoul for Asia, São Paulo for Latin America, and Dubai for Gulf markets.

Premium Magnificence Information – Has market turbulence impacted your 2025 outcomes?

Claudio Tenan – All international gamers are impacted, however we did handle to assist our most loyal purchasers. The 12 months 2025 was roughly on the identical stage as 2024: regardless of challenges, it was a really constructive 12 months in keeping with all our manufacturers’ budgets. We’re a 100% family-owned firm with about 150 individuals, so we’re very agile. Selections are made shortly and long-term commitments stay stable.

Premium Magnificence Information – What are your plans for the long run?

Claudio Tenan – We purpose to strengthen our manufacturers; all of them have completely different tales. Versace, after all, which stays our driving power, but in addition every model, with its personal tasks, like Moschino’s strategic relaunch after we acquired the model within the subject of magnificence. Brunello Cucinelli presents a rare potential within the very high-end section, and Atkinsons is leveraging the growth of area of interest perfumes, with new olfactory creations and strengthened Dwelling Perfume. As for Michael Kors, a brand new assortment is coming for the top of the 12 months; it’ll rework the influence of the model, which boasts a outstanding stage of worldwide recognition. Then, we additionally purpose to reinforce our presence in France, the one giant market the place we nonetheless haven’t reached our full potential. All of the whereas, we stay true to our guideline of bringing trend’s high quality into perfume.