MOON: mascara in glass by Lumson and Ponzini

MOON is a completely ‘Made in Italy’ challenge and a brand new milestone in Lumson’s evolutionary journey. Following its entry into the world of fragrances in 2025, and coinciding with the fiftieth anniversary of its basis, Lumson now delivers on a major problem for 2026: to convey glass – a valuable, noble materials extensively used for skincare, basis and perfume – to the world of the best-selling and most beloved of all eye make-up merchandise: mascara.

MOON: materials, depth, character

MOON is a 10ml glass bottle that includes a clear, streamlined design conceived to reinforce the components inside via transparency, reflection and depth. Glass represents a mode selection, embodying accountability and performance that every one guarantee higher components compatibility, improved long-term stability, and full recyclability.

Because of Lumson’s consolidated expertise within the ornament of glass, the bottle could be customised with a wide range of decorations and results, immediately reworking the mascara inside right into a luxurious object. When paired with Ponzini’s brushes, MOON turns into a packaging resolution that gives a powerful visible influence – created to make a model’s premium and distinctive product stand out.

ALL EYES ON ME: tailor-made efficiency

Collaboration with Ponzini has introduced in regards to the creation of a brand new assortment named ALL EYES ON ME. It consists of three mascara interpretations, combining the MOON glass bottle and three completely different brushes – developed in-house utilizing proprietary applied sciences and distinctive equipment – the place every is designed to ship a selected efficiency:

• Quantity and Size: a minimalist brush in elastomer, designed for an intuitive utility and full protection, even on very quick lashes.
• Quantity – Curl – Separation: a fiber brush that includes a particular three-sphere design, engineered for a wealthy but managed product launch.
• Quantity – Definition – Separation: a high-performance multi-fiber brush, created to ship an all-in-one impact.

Three is only the start. Ponzini provides its experience and an in depth portfolio of applicators – distinguished by form, fiber and technical configurations – that, along with the MOON glass bottle, imply that manufacturers can develop their very own ‘customized’ options.

This collaboration between the 2 corporations has generated an open and extremely versatile system that blends Lumson’s experience in glass and Ponzini’s applicator know-how, offering manufacturers with an instrument that’s directly distinctive and artistic.

Aesthetics, luxurious, performance. MOON redefines the universe of mascara via a lens that’s new, forward-thinking and accountable, whereas nonetheless preserving efficiency and preciousness.