Sol de Janeiro expands retail footprint with City Outfitters partnership

The wonder model has inked a brand new retail partnership with vogue and way of life retailer City Outfitters, which operates over 200 shops throughout the US, Canada, and Europe, alongside its digital presence.

Bringing Sol de Janeiro into City Outfitters’ magnificence and wellness assortment is designed to seize Gen Z shoppers’ growing curiosity in on a regular basis classes resembling skincare, perfume, and solar care.

Insights from UO Insiders – the retailer’s community of over 10,000 Gen Z buyers, college students and influencers – determine skincare, perfume, and suncare as high daily-use classes signaling a broader shift towards wellness and perfume as a key automobile for self-expression, officers stated.

“City Outfitters and Sol de Janeiro share a deep connection to how our clients reside and categorical themselves, the place magnificence, model, and self-expression are inherently linked,” stated Marybeth Cahill, Chief Merchandising Officer at City Outfitters. “This partnership continues our dedication to placing our buyer on the middle, providing new methods to discover one of the vital beloved manufacturers whereas connecting it to the broader way of life they love at UO.“

The Sol de Janeiro assortment, which spans 40+ merchandise throughout physique care, perfume and haircare, might be obtainable in choose retail shops and on-line.

“City Outfitters is a pure associate for us as a result of it understands the connection between magnificence, vogue, and individuality. This launch permits us to attach with our neighborhood in an area that feels culturally related and true to how they uncover, categorical, and outline private model,” stated Jordan Saxemard, Chief Advertising Officer of Sol de Janeiro.