Premium packaging: Cosmogen scales up by way of the acquisition of Asquan

“With the acquisition of 100% of Asquan Group, we’re bringing collectively two extremely complementary corporations, each within the breadth of their product portfolios and the variety of their buyer bases,” Priscille Allais informed Premium Magnificence Information.

A novel premium packaging providing

The merger, the monetary phrases of which haven’t been disclosed, was accomplished with the help of [Weinberg Capital Partners, which acquired Cosmogen at the end of 2024->https://www.premiumbeautynews.com/en/weinberg-capital-partners-acquires,24927]. It’s a part of Cosmogen’s technique to speed up development and place itself as a number one international participant.

“Asquan affords a broader vary of airless options, in addition to lip glosses, mascaras in pump bottles, and jars, in comparison with Cosmogen. It additionally gives a regular packaging vary that’s significantly well-liked with manufacturers within the mass and masstige segments, alongside the aptitude to develop high-quality customized packaging. The breadth of its catalog helps a real one-stop-shop method. Cosmogen, for its half, is extra specialised in applicators, with a stronger positioning within the premium and luxurious segments. In observe, now we have just about no overlap in our shopper bases. This merger will allow us to supply our purchasers a considerably expanded product vary,” continues Priscille Allais.

The brand new entity brings collectively practically 80 workers and generates consolidated income of USD 50 million, with operations throughout Europe, america, Asia and the Center East. Cosmogen&Asquan Group’s shopper portfolio, which incorporates LVMH, L’Oréal, Clarins, Caudalie, Puig, Shiseido, Westman Atelier, Huda Magnificence, Kayali and Martine, displays each the variety of the model segments it serves and the energy of its worldwide footprint.

“This transaction strengthens our potential to help our purchasers whereas preserving their belief, by way of the fixed consideration we give them and an uncompromising stage of service. The dimensions we’re reaching right now is a key lever: it strengthens our industrial footprint, reinforces our experience and expands our vary of options. This dynamic primarily advantages our purchasers and amplifies what has at all times been our energy,” explains Henri Tinchant, COO of Cosmogen&Asquan Group.

Collectively, Cosmogen and Asquan available on the market, spanning skincare, haircare, make-up and perfume, combining international options with bespoke developments.

“This operation permits us right now to turn into a number one international accomplice for manufacturers which might be themselves international, whereas additional strengthening our environmental and social commitments. I sit up for working carefully with Henri Tinchant, whose distinctive business expertise will probably be a key asset for the Group,” added Priscille Allais, CEO of Cosmogen&Asquan Group.

A “fabless” mannequin

Past the product providing, this merger additionally reaffirms the agile, fabless mannequin that has pushed the success of each corporations to this point.

Cosmogen&Asquan Group will thus depend on a sturdy worldwide industrial community mixed with robust innovation capabilities, supported by patents, bespoke developments and strategic sourcing.

“We clearly thought of bringing manufacturing in-house. However we want to stay centered on our experience: growth and innovation,” stated Priscille Allais.

For the top of Cosmogen&Asquan Group, this strategic sourcing functionality from Asian suppliers with distinctive experience makes it potential to mix creativity, efficiency and velocity of execution.