Valentino Magnificence expands Born in Roma with new Hair & Physique Mists assortment

THE WHAT? Valentino Magnificence is increasing its Born in Roma perfume line with the launch of a brand new Hair & Physique Mists assortment for Summer season 2026.

THE DETAILS Launching in June 2026 throughout Sephora, Ulta, Macy’s and Dillard’s, the Born in Roma Hair & Physique Mists introduce 4 gourmand-inspired scents: Golden Coconut, Caramel Crush, Vanilla Bliss and Salty Pistachio. Priced at US$49 for 100ml, the gathering is designed for each hair and pores and skin utility, providing a lighter and extra playful perfume expertise. Valentino Magnificence described the launch as a brand new “styling ritual,” encouraging customers to layer the mists with current Born in Roma fragrances to personalise scent depth and expression. The gathering is housed in vibrant studded packaging impressed by Valentino’s couture aesthetic and supported by a “Valentino Summer season Truthful” marketing campaign idea that includes immersive retail and digital experiences.

THE WHY? The launch displays rising shopper demand for lighter perfume codecs, layering rituals and gourmand scent profiles, whereas serving to Valentino Magnificence broaden the Born in Roma franchise into new seasonal and way of life classes.

Supply: PR Newswire