LG H&H returns to revenue as North America technique features momentum

THE WHAT? LG H&H has returned to profitability within the first quarter of 2026 as the corporate shifts its focus away from China and accelerates enlargement in North America beneath CEO Lee Solar-ju.

THE DETAILS LG H&H reported first-quarter income of KRW1.58 trillion and working revenue of KRW107.8 billion, recovering from a KRW72.7 billion working loss recorded within the fourth quarter of 2025. Whereas each income and revenue declined year-on-year, the return to revenue has been considered positively by the market. Since taking on in September 2025, CEO Lee Solar-ju, previously of L’Oréal, has reorganised the corporate’s model portfolio and international technique, with a concentrate on lowering reliance on China and increasing in North America. First-quarter gross sales in China fell 14%, whereas North American gross sales elevated 35%. Premium scalp care model Dr. Groot has additionally gained traction by TikTok advertising and is scheduled to launch in Sephora shops within the US in August. Business sources moreover famous modifications to the corporate’s inner tradition, with a better emphasis on bottom-up decision-making and operational flexibility.

THE WHY? The turnaround displays LG H&H’s broader efforts to adapt to altering international magnificence demand, cut back publicity to weaker Chinese language gross sales and seize progress alternatives in North America and digital channels.

Supply: Chosun