Vaseline names JENNIE international ambassador for physique care

THE WHAT? Vaseline has appointed international music and style star JENNIE as its World Ambassador for physique care, positioning the partnership round wholesome, radiant pores and skin and simplified self-care routines.

THE DETAILS  The collaboration sees JENNIE entrance campaigns for Vaseline’s Gluta-Hya and Professional Derma physique care collections, with the artist sharing insights into her private physique care routine and skincare habits. Vaseline stated the partnership is designed to highlight physique care as an important a part of trendy magnificence and wellness conversations, leveraging JENNIE’s international affect throughout music, style and sweetness. The marketing campaign focuses on themes of hydration, consistency and self-expression, whereas reinforcing Vaseline’s positioning round accessible and efficient physique care options. JENNIE described the partnership as a pure match, highlighting the significance of physique care alongside skincare and haircare in her every day routine.

THE WHY? The appointment displays rising client curiosity in physique care as a key magnificence class, with manufacturers more and more turning to globally influential celebrities to strengthen engagement with youthful, trend-driven audiences.

Supply: Mega Asia