Stéphane Bérubé steps into prime position at L’Oréal Canada

Stéphane Bérubé has been appointed as President and Chief Govt Officer of the L’Oréal Group’s Canadian subsidiary. Mr. Bérubé is the primary Canadian nationwide to guide the group in Canada.

He succeeds An Verhulst-Santos, who, after an excellent five-year mandate in Montreal, is appointed non-executive Chairwoman of L’Oréal Brazil.

Stéphane Bérubé has constructed a profession of greater than twenty years throughout the L’Oréal Group, each in Canada and internationally. Having began in 2002 as Model Director for Maybelline New York Canada, he subsequently held key strategic positions, notably as Basic Supervisor of L’Oréal Paris in Canada, earlier than being appointed Chief Advertising Officer (CMO) of the Canadian subsidiary in 2014. After a profitable tenure as CMO for Western Europe, he returned to Canada in 2019 to guide the Shopper Merchandise Division.

“Below his management, the division achieved excellent gross sales development of almost 50%, whereas quickly accelerating e-commerce and data-driven innovation. His deep understanding of the Canadian market, mixed along with his worldwide experience, make him the pure selection to guide L’Oréal Canada into its subsequent period of omni-channel excellence,” stated the corporate in a launch.

To make sure a seamless transition of obligations, An Verhulst-Santos and Stéphane Bérubé labored by way of a handover interval from April to June 2026. Mr. Bérubé will formally assume his duties as President and Chief Govt Officer on June 1, 2026.

This management transition additionally marks the return of Stéphanie Binette to Canada, the place she succeeds Mr. Bérubé as head of the Shopper Merchandise Division following a profitable profession in the USA.

Established in 1958, the Canadian subsidiary of the L’Oréal Group features a head workplace, a plant, and a distribution middle in Montreal, a gross sales workplace in Toronto, subsidiaries ModiFace and SalonCentric, and employs greater than 2,000 folks of over 80 completely different nationalities.