THE WHAT? L’Oréal Korea has entered a strategic partnership with South Korean tech platform Naver to strengthen magnificence commerce and digital purchasing experiences. THE DETAILS The collaboration will combine L’Oréal’s magnificence portfolio throughout Naver Purchasing whereas leveraging Naver’s media, digital companies and synthetic intelligence applied sciences to enhance the net buyer journey. The businesses plan […]
THE WHAT? Unilever and Google Cloud have entered a landmark five-year partnership aimed toward accelerating the FMCG big’s digital and AI-driven transformation throughout its international model portfolio. THE DETAILS The collaboration will see Unilever leverage Google Cloud’s superior AI, knowledge and platform capabilities—together with Vertex AI and Gemini—to boost model discovery, measurement and AI-augmented advertising […]
Déjà présente aux États-Unis, au Canada et au Mexique, la chaine de magasins spécialisés Ulta Magnificence fait ses premiers pas en Europe avec l’acquisition du détaillant britannique House NK. Les modalités financières de la transaction n’ont pas été divulguées. Parallèlement à son récent accord avec le groupe Alshaya en vue de l’ouverture de premiers magasins […]
Information analytics agency Euromonitor Worldwide has lately launched analysis exploring how nice of an affect social commerce performs within the consumption habits of world magnificence customers, with “22% of magnificence product gross sales formed by world social media commerce (S-Commerce) and three% of complete e-commerce gross sales had been carried out through social platforms in […]
