Tag Archives: InfluencerBacked

TSG Shopper Companions Acquires Phlur Amid Surge in Influencer-Backed Perfume Manufacturers

TSG Shopper Companions Acquires Phlur Amid Surge in Influencer-Backed Perfume Manufacturers

THE WHAT? Non-public fairness agency TSG Shopper Companions has signed a definitive settlement to accumulate masstige perfume label Phlur, identified for its emotionally pushed scent storytelling and robust Gen Z enchantment. THE DETAILS  The acquisition comes as Phlur is projected to exceed US$150 million in retail gross sales this 12 months. Relaunched in 2022 by […]

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