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Cosmetics

IPSY doubles down on ‘thriller’ as Gen Z fuels experiential buying shift

Posted on 2026-03-062026-03-06 by Hussain

06
Mar

Shock-driven retail codecs are shifting from novelty tactic to structured merchandising technique within the US magnificence market, with IPSY reporting accelerated year-over-year sell-through for its Thriller Baggage and sustained engagement from Gen Z customers. IPSY’s January and February Thriller Bag drops outpaced prior-year sellout charges, with February reaching 30% sell-through in underneath per week, in […]

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Cosmetics

IPSY crowns ‘Clear Woman’ high magnificence pattern of 2024

Posted on 2024-11-20 by Hussain

20
Nov

Following a vote by 1000’s of attendees at this 12 months’s Beautycon in Los Angeles, magnificence membership platform IPSY introduced this week that “Clear Woman” has been chosen because the 2024 Magnificence Pattern of the 12 months. The pattern, which emphasizes a minimalistic and fresh-faced aesthetic, was chosen over different well-liked appears to be like, […]

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