Tag Archives: phygital

Sephora US and Lyft drive magnificence purchasing with “phygital” retail marketing campaign

Sephora US and Lyft drive magnificence purchasing with “phygital” retail marketing campaign

Developed in partnership with Lyft Media, the initiative offered trip credit to pick out Sephora shops throughout 5 U.S. cities, and highlighted the enduring relevance of in-person searching for magnificence customers. Marketing campaign overview In line with Sephora’s press launch, the three-day activation supplied “$20 off rides to Sephora areas throughout the US to have […]

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