redefines -

Cosmetics

The place authenticity meets science: BASF redefines magnificence with Genuine+

Posted on 2026-04-162026-04-16 by Hussain

16
Apr

From immediate perfection to significant care Somewhat than competing with digital illusions, BASF has chosen a unique path. With Past Magnificence: Genuine+, the corporate invitations the non-public care business to redefine its objective: to nurture the entire individual, not simply the façade. The idea, which might be showcased at in-cosmetics International in Paris, is rooted […]

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Cosmetics

Innovation: how startup HABS redefines emotional design

Posted on 2025-06-092025-06-09 by Hussain

09
Jun

Othman Chiheb, HABS “The posh trade nonetheless has the identical questions concerning the buyer expertise. Find out how to perceive the feelings generated by the merchandise? Find out how to optimise their emotional influence?” explains Othman Chiheb, Advertising and marketing Director of Human Augmented Mind Programs (HABS). The startup gives modern […]

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