Skala and Lola From Rio merge to kind new cosmetics powerhouse in Brazil

Brazilian hair care manufacturers Skala and Lola From Rio, each identified for his or her deal with curly hair merchandise, are merging to kind one of many largest teams on this market. The transaction is being pushed by funding agency Introduction Worldwide, which acquired a 50% curiosity in Skala in 2024.

Identified for its inexpensive merchandise, Skala holds over 18% of Brazil’s hair care cream market, making it the phase’s quantity chief. The model is obtainable in 76% of stores throughout the nation and has achieved a median annual progress fee of 30% over the previous eight years. Greater than 20% of its income comes from worldwide markets, with a robust presence in america.

For its half, Lola From Rio was one of many pioneers of vegan hair care in Brazil. Based in 2011, the model has grown its gross sales greater than sixfold over the previous six years. Its merchandise are bought on-line and in malls, pharmacies, and perfumeries. Past hair care, Lola has additionally expanded into physique care and residential care segments.

With a mixed turnover of roughly 2 billion Brazilian reals (307 million euros or 360 million US {dollars}), the group shaped by the 2 manufacturers reaches 54% of Brazilian households and distributes its merchandise in over 80 international locations.

Whereas Skala and Lola From Rio will proceed to function independently with separate headquarters, they are going to share manufacturing services, distribution channels, and investments in innovation.