Shiseido names Romain Carrega to spearhead Gallinée’s development

Three years after its acquisition, Shiseido is seeking to speed up the expansion of Gallinée, a younger French dermocosmetics model and pioneer in pores and skin microbiome care. To guide this subsequent section, the group has appointed Romain Carrega, who will deal with increasing the model’s presence and deepening shopper engagement throughout Europe.

Romain Carrega succeeds Anne Ravillion, who efficiently led the model’s integration throughout the group and its fast business growth in European markets – notably with a tenfold improve in its pharmacy distribution community.

Not too long ago appointed Deputy Chief Advertising and marketing Officer Derma & Status at Shiseido EMEA, Romain Carrega will lead Gallinée’s world communications, product improvement, operations, digital, and commerce advertising and marketing groups to strengthen the model’s influence and assist its growth.

A graduate of HEC Paris, he beforehand served as Director of the Status division for the EMEA area, the place he led the strategic improvement and omnichannel advertising and marketing of the group’s status portfolio (together with Shiseido and Clé de Peau Beauté) throughout Europe, the Center East, and Africa. Earlier than becoming a member of Shiseido, he spent over ten years with the L’Oréal Group, holding worldwide administration positions in Europe and Asia-Pacific, notably as Regional Director for the Vichy model in Asia-Pacific.

“Gallinée stands out for its distinctive scientific positioning across the microbiome and its robust development potential throughout Europe. Over the previous three years, we’ve got structured its improvement throughout the Shiseido Group and accelerated its distribution, notably in pharmacies. Our ambition now could be to additional strengthen the model, sharpen our messaging to customers, and improve its visibility to drive deeper engagement,” the manager explains.