Huda Magnificence re-enters the perfume class with new Eau de Parfum

Simply over a 12 months after promoting the Kayali model to its co-founder Mona Kattan and funding agency Basic Atlantic, Huda Magnificence is making its return to the perfume world.

Dubai-based magnificence model, co-founded in 2013 by sisters Huda, Mona and Alya Kattan, is launching Straightforward Bake Intense Eau de Parfum, created with grasp perfumer Hamid Merati-Kashani (dsm-firmenich) after over 100 iterations.

Out there in 50 and 10 ml sizes, Straightforward Bake Intense opens with juicy wild cherry, melts into white florals, cinnamon bark, and creamy caramel milk, and settles right into a heat vanilla bourbon base. It delivers a wealthy, noticeable path with a heat gourmand signature that lingers fantastically.

“Perfume is the ultimate step of feeling absolutely glamorous, it’s what brings every part collectively and makes you’re feeling fully irresistible and highly effective,” stated Huda Kattan. “I wished Straightforward Bake perfume to really feel wealthy, horny, and intense. As a result of when it’s really you, it’s by no means an excessive amount of.“

To rejoice this new addition to its portfolio, the model will host a serious launch occasion in London.

Initially identified for her make-up, Huda Magnificence designed this perfume “to be the ultimate step” in a glam routine. This launch must also allow the model to capitalize on the worldwide surge of enthusiasm for Center Japanese perfumes.