Key takeaways Everlasting Aura is Elizabeth Arden’s first flagship perfume launch in eight years. The scent was created “by ladies, for ladies” utilizing IFF’s Science of Wellness™. The formulation blends recent fruits, radiant florals, and a contemporary amber base. Leighton Meester fronts the worldwide marketing campaign, reflecting empowerment and authenticity. The launch indicators a renewed […]
Developed particularly for males aged 50 and older, Nutrafol’s new Males 50+ formulation is the most recent instance of age segmentation and personalization within the beauty-wellness and dietary complement sectors. This pattern continues to achieve traction as stakeholders refocuse their R&D on physiological adjustments related to ageing, quite than broad symptom classes. In males’s hair […]
If geographic growth outlined one pillar of magnificence development in 2025, product-led growth outlined one other. As competitors intensified and customers grew to become extra selective, manufacturers more and more regarded past core classes—stretching into new codecs, adjacencies and utilization events to unlock incremental development. The outcome was a yr marked by boundary-blurring launches, the […]
Edgewell Private Care Firm has reported a decline in internet gross sales for the primary quarter of fiscal 12 months 2025, with whole income reaching $478.4 million, a 2.1% lower in comparison with the identical interval within the prior 12 months. “On an natural foundation, internet gross sales decreased 1.3%,” the corporate acknowledged in its […]
The NutraIngredients-USA Awards have returned for his or her eighth yr to honor outstanding achievements throughout elements, completed merchandise, firms, people, and initiatives within the vitamin and dietary complement sector. This yr, the awards function 16 numerous classes, providing innovators, leaders, and game-changers the chance to realize recognition and elevate their manufacturers. New class highlight: […]
