Tag Archives: Ardens

Elizabeth Arden’s reinvention of the amber class

Elizabeth Arden’s reinvention of the amber class

Key takeaways Everlasting Aura is Elizabeth Arden’s first flagship perfume launch in eight years. The scent was created “by ladies, for ladies” utilizing IFF’s Science of Wellness™. The formulation blends recent fruits, radiant florals, and a contemporary amber base. Leighton Meester fronts the worldwide marketing campaign, reflecting empowerment and authenticity. The launch indicators a renewed […]

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